SOFT AI - Software as a Service

About Us

Founded in 2013, we began with a passion for technology and an ambition to build mobile applications that deliver real value to users worldwide. From a small group of creative enthusiasts, the company has grown into a strong team guided by a single philosophy: "Build quality products that reach millions of users around the world." After more than a decade of growth, we are proud to have reached a number of significant milestones: 1 application with over 100 million downloads, 1 application that has passed 40 million downloads, 2 applications with over 10 million downloads each — all of them evidence of our relentless effort to deliver the best possible experience to our users. We believe technology is not merely a tool, but a bridge that brings people closer together. With enduring entrepreneurial spirit and a global outlook, we will keep creating, growing, and spreading positive value through every product we make.

Workplace Culture

Slogan - Better Than Yesterday

At SOFT AI, we want every member to strive to be better each day — in knowledge, in skills, and in character, both at work and in daily life. In the products we build and the work we do, we make small improvements every day; over many days, those small changes become large ones. We believe this is how individuals and the organisation move forward together.

Democracy and Sharing

At SOFT AI, every member has the opportunity to be heard, to voice opinions, to contribute, and to take part in developing our products and our organisation. No single person or small group holds a monopoly on decisions; instead we build shared value together as a collective. We are willing to pass on knowledge, experience, and information, and to support one another across individuals and departments. At SOFT AI, sharing is not only about exchanging work — it is also about connection, trust, and empathy among members of the team.

Users and Team

At SOFT AI, we believe that users (our customers) and the team (our staff) are the two parallel pillars that determine the survival and growth of the organisation. We can create value for ourselves and for others when users are listened to and employees are valued. A strong organisation is not simply one with many users, but one where users trust us, employees stay committed, and value spreads outward.

Rising Together

At SOFT AI, each individual works not only for personal benefit but toward a shared goal. We share success, rewards, and responsibility with one another, cultivating a culture of "we" rather than "I". There are no small power cliques or star individuals — only a unified team rising together. We place great value on self-discipline and personal accountability, where people act of their own accord toward a common objective. Our culture is one of initiative, respect, and responsibility. When people understand their role, they act toward shared goals not out of fear of being forced, but because they want to contribute and take pride in the work they do.

Products

Creative - Optimized - Comprehensive
Our motto is to put users first, creating products of real value and the best possible user experience!

The core value we deliver to users is always priority number one!

"Quality is more important than quantity. One home run is much better than two doubles." - Steve Jobs

We always aim to create products of real value that are genuinely useful to our users.
Committed to complying with Google Play and App Store policies.
1 Product 100M+ Download.
1 Product 40M+ Download.
2+ Product 10M+ Download.

In his Stanford commencement address, Steve Jobs described how the dots in life can only be connected looking backwards, never forwards — so you have to trust that the present will somehow connect to your future, whether you place that trust in instinct, destiny, life, or career. That approach, he said, never let him down and made all the difference in his life.

Product Philosophy

Product Ideas

At SOFT AI, we believe in the synergy effect — "1 + 1 = 3". A single idea on its own may feel scattered or faint; but when it is shared, listened to, and combined with other ideas, it can grow into something far greater than the sum of its parts. We build an open environment where every idea is heard and respected. At SOFT AI there are no "silly" ideas, because sometimes the smallest one is the spark behind a major breakthrough. Our culture prizes teamwork and collective recognition — success does not come from one person alone, but from the shared commitment and creativity of the whole team moving forward together.

User Interface

We are app designers and developers, and we always strive to build applications that are appealing and high in quality. It also means something deeper: we analyse design problems and explore new concepts to solve them. We design what the user sees and interacts with.

User Experience

User experience, put simply, is how a user feels about a product. Our ultimate goal in designing that experience is that it must MEET THE USER'S NEEDS.

Application Design

Product design that secures the fundamentals while adding technological qualities to create differentiation is the key factor that makes our products attractive to customers.